Boasting a total value of roughly 150 trillion JPY per year, the global fashion industry commands one of the largest markets in the world. And, as the ever-growing global population is not expected to slow down any time soon, it seems as though this titanic industry has not even reached its full potential, with even further growth projected for the future. In particular, the rise of the fast fashion industry in recent years has had a massive effect on the market, causing an evolution in both products and the supply chain itself. Now, with the power of fast fashion, the trendiest and most stylish designs, which were previously unattainable to many, are now widely available at reasonable prices and high quality, and people’s lives are becoming more lavish and more comfortable as a result. At the same time however, easy access to fashion goods is slowly phasing out the common practice of wearing clothes for a long time or until they are worn out, causing more and more clothing to be thrown out. Similarly, there are people who, without even realizing it, have stockpiled a closet full of clothes that they have never even worn once.

Tyton’s heat and pressure-based hydrothermal technology has 4 primary characteristics. The first is that it can recycle cotton; although recycling technology for polyester materials was already available, until Tyton, cotton waste was either used as fuel or simply discarded. The second characteristic is the remarkably high 85% (or higher) ratio of cotton and polyester waste materials that Tyton’s technology is able to recycle. Third, Tyton’s hydrolisys recycling process utilizes mainly water, limiting the use of potentially non-ecofriendly chemicals. And fourth, the use of primarily discarded things (e.g. old clothing and factory waste material) in its recycled materials gives Tyton a tremendous competitive edge in terms of cost.